Feedback from retail customers suggests they thought some of the reviews were written by the companies themselves!
Well we have measures in place to monitor suspicious activity, it was possible to post a review without the email being verified. This has now been changed, so reviewers will need to confirm their review was accurate, from a live email account before it can be published. In addition we have more visibility of IP addresses because one company tried to post dozens of reviews from the same IP address!
This means you can be more confident that reviews are genuine and duplicate reviews from the same email account or IP address wont get through. Just one more improvement thanks to the feedback from users, thank you.
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